Erudition logo

Accounting for Entrepreneurs

Understand key aspects of business finance in less than 30 minutes.

Accounting image

Accounting for Entrepreneurs is an eBook series written for entrepreneurs who want a practical understanding of business finance in order to build a healthy and successful business. The eBooks make use of numerous diagrams, glossary references and real like case studies to illustrate key aspects of financial management in a clear and concise manner.

Accounting for Entrepreneurs will enable business owners with no accounting background to manage their business' finances more effectively, avoid common traps and make informed decisions based on relevant information.

Preview and Buy

It's all about Cashflow

Understand and manage cashflow, the life blood of your business, with Volume 1 - It's all about Cashflow. Click below for a free preview or to buy


Clear and Concise

Simple, clear and concise explanations of key concepts.


Extensive diagrams, examples and real-life case studies illustrate key points in a practical manner.


Pop-up glossary explaining the jargon used by professional accountants.


Downloadable examples.


Available on PC and iPad.

About The Author

Gordon Griffin

Gordon Griffin earned an honours degree in Financial Accounting from the University of Cape Town before joining Deloittes, spending his last two years there in a dual role of both audit and education manager.

Gordon then took up a position at the University of Cape Town as a senior lecturer, primarily lecturing post-graduate courses in financial accounting and participating in the accounting honours programme.

During that time he also consulted to a number of small and medium businesses in a wide variety of industries, including manufacturing, construction, brokerages and international trade.

From this experience he became aware of the number of business owners who, despite being excellent entrepreneurs, lacked the basic financial skills to manage their business finances successfully. Many would simply file their financial statements away without reading them, not understanding the jargon used and being put off by it. They often regard these documents as legal requirements only, with no practical benefit. Some would end up managing their business finances from the bank statement, which resulted in poor decision making and management by crisis.

Gordon went on to join a private group of companies as Group Financial Director and oversaw the growth of this group into a multinational business with offices in South Africa and Europe. As a result of this, he has gained considerable practical experience in managing both the financial and strategic aspects of business. His extensive experience gained at this time, and the lessons learnt (some of them very difficult ones!), have formed the core of this practical series on financial management.